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Upcoming EventsOMMA Data & Behavioral 2012 February 22, 2012 - Sheraton New York Hotel and Towers Digiday Agency 2012 February 29, 2012 - The London West Hollywood in LA Game Developers Conference March 5-9, 2012 - Moscone Center in San Francisco, CA Montgomery Technology Conference March 7-8, 2012 - The Fairmont Miramar Hotel & Bungalows in Santa Monica, CA - Mike Shehan is speaking OMMA Global March 19-20, 2012 - San Francisco Marriott Marquis - Mike Shehan is speaking | The LatestAdExchanger: Overcoming Auto-Play Following up on our recent announcement of initiation type information available in our marketplace to our RTB bidders, Mike Shehan of SpotX... SpotXchange First to Provide Auto- Versus User-Initiated Video Advertising Information to Real-Time Bidding Buyers DENVER – February 21, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it is the fir... ReelSEO: Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You Our good ol' friend, Christophor Rick, shares how our new initiation type (auto-initiated versus user-initiated) information feature helps f... ExchangeWire: Online Video - To Bid Or Not To Bid? In a thought piece article, our Asia-Pacific Managing Director, Vicki Lyon, explains why real-time bidding (RTB) benefits advertisers and pu... The Benefits of Targeting in Online Video Advertising A recent eMarketer article explains the importance of targeting and that advertisers and agencies should focus more on audience targeting ra... |  Industry Standards  |
