Focused on bringing buyers and sellers together
to strike programmatic deals, our SpotX PrograMatch event
proved a huge success in Sydney.
While there is a common misconception that cookies don’t work on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment, creating the need for us to move beyond cookies and focus on solutions for a cookieless environment.Read More
Great news for those on the supply or demand sides of the ad tech business that were not already sufficiently confused about ad viewabilty: Twitter last week announced a self-proclaimed “new standard for viewability”.Read More