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Upcoming EventsiMedia Brand Summit 2012 February 5-8, 2012 - Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL Inside Social Apps February 8-9, 2012 - The Concourse at The San Francisco Design Center OMMA Data & Behavioral 2012 February 22, 2012 - Sentry Centers Midtown East in NY HSMAI - Digital Marketing Strategy Conference February 28, 2012 - New York Marriott Marquis Digiday Agency 2012 February 29, 2012 - The London West Hollywood in LA | The LatestThe Benefits of Targeting in Online Video Advertising A recent eMarketer article explains the importance of targeting and that advertisers and agencies should focus more on audience targeting ra... The Day-to-Day Reality of RTB In a recent Digiday article, George Odysseos of Tribal Fusion discusses real-time bidding (RTB) in advertising and provides a few interestin... Digiday: Programmatic Buying is Coming to Video Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private ... Denver Business Journal: Companies Join Growing Online Ad Sales Trend SpotXchange President and CEO Michael Shehan is seen via the camera on his computer between the company’s website and an example of a vi... The Media Briefing: The Data-Driven Future of Online Video Advertising is Here In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what th... | ![]() |







