Programmatic Killed the Manual I/O
Programmatic Killed the Manual IO
Buying and Selling Digital Video in an Automated World
Thursday, June 13, 2013
10 am Pacific
11 am Mountain
1 pm Eastern
Featuring industry veterans:
David Cooperstein
VP, Practice Leader - Chief
Marketing Officer & Marketing
Forrester Research
Erik Swain
SVP, Operations
SpotXchange
Alex Merwin
Director, RTB
SpotXchange
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Growth of Video Auctions per day in SpotXchange Marketplace
Growth of Video Auctions per day in SpotXchange Marketplace

Real-time digital video advertising

With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks and ad networks, running top brand campaigns through its IAB-certified marketplace.   SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video -- with solutions that guarantee total transparency, brand safety and real-time control in either a private or public marketplace.

At SpotXchange, we believe there is a better way to buy and sell digital video advertising - and that's in a real-time, auction environment. Our real-time auction lets publishers reach the widest audience of potential media buyers purchasing digital video inventory, maximizing our publishers' CPMs and fill rates.

Video RTB has been the fastest-growing segment of the online video business.  Between 2011 and 2014, RTB video spend will grow at a blistering pace of a 57% compound annual growth rate (CAGR), outpacing the growth of overall video impressions with a 61% CAGR, and by 2014,  will account for 24.7% of all U.S. online video spending.

 

*Source:  Forrester Consulting TLP  "RTB Powers The Rapid Growth Of Online Video" Commissioned by SpotXchange

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Forrester: RTB Powers the Rapid Growth of Online Video
 
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Forrester Report: RTB Powers the Rapid Growth of Online Video