PrograMatch takes off
down under

Focused on bringing buyers and sellers together
to strike programmatic deals, our SpotX PrograMatch event
proved a huge success in Sydney.

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Q&A with Video Content Aggregator, VideoElephant

We recently sat down with Brendan Bourke, CMO of VideoElephant to chat about the hot topic of third party video content. Brendan shared some great insights and recommendations for publishers looking to get started with third party video content.

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The Shift Towards HTTPS and a More Secure Ad Environment

Security threats have been making their way into headlines recently. This media coverage combined with privacy concerns born out of last year’s revelations about the NSA collecting user meta data has lead to heightened sensitivity with regard to consumer privacy. Effects from this sensitivity are rippling through the AdTech industry, causing a shift of inventory sources to HTTPS enabled websites and ads.

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Holistic Inventory Optimization      •    Cross Screen Ad Serving    •      Transparency and Informed Control