PrograMatch takes off
down under

Focused on bringing buyers and sellers together
to strike programmatic deals, our SpotX PrograMatch event
proved a huge success in Sydney.

Watch the video

Why We Must Move Past Cookies on Mobile

While there is a common misconception that cookies don’t work on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment, creating the need for us to move beyond cookies and focus on solutions for a cookieless environment.

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Cross-Device Targeting for a Cookieless World

Last week, we detailed some of the limitations of cookies on mobile. This week, we are exploring the innovative alternatives that have been created as solutions to those limitations. Two solutions that we see publishers and advertisers beginning to leverage SpotXchange include...

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Holistic Inventory Optimization      •    Cross Screen Ad Serving    •      Transparency and Informed Control