Spotlight Blog

Following up on our recent announcement of initiation type information available in our marketplace to our RTB bidders, Mike Shehan of SpotXchange explains to AdExchanger that auto-initiated inventory is valuable, but user-initiated inventory is even more valuable.  User-initiated placements tend to be on brand name websites and preform well, so these publishers are able to set higher ask prices.Read the blurb on ...

DENVER – February 21, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it is the first real-time-bidding (RTB) supply source to offer its partners initiation type (auto-initiated versus user-initiated) information for video ad inventory in real time with every bid request.  This information will help Spot...

Our good ol' friend, Christophor Rick, shares how our new initiation type (auto-initiated versus user-initiated) information feature helps fight video ad fraud and moves the industry forward in changing how video views are determined. SpotXchange is the first real-time bidding (RTB) supply source to make this available in real time on every bid request.  Just another reason we're the industry experts in RTB for video. Check out what else Christophor said about our new feat...

In a thought piece article, our Asia-Pacific Managing Director, Vicki Lyon, explains why real-time bidding (RTB) benefits advertisers and publishers equally, and how RTB is beginning to revolutionize the video ad industry.Vicki urges publishers to take the lead now and capitalize on this shift to programmatic buying. Read the entire article on ...

A recent eMarketer article explains the importance of targeting and that advertisers and agencies should focus more on audience targeting rather than conceptual targeting when planning their next digital ad campaign.In online video, audience targeting is an efficient way to eliminate waste and precisely reach desired audiences.  There are a lot of ways advertisers can target audie...

In a recent Digiday article, George Odysseos of Tribal Fusion discusses real-time bidding (RTB) in advertising and provides a few interesting points of view regarding the topic.  However, George’s comment about buyers not willing to pay higher prices using RTB in an exchange environment to buy their inventory is simply not true.  How do we know this?  Because our SpotXchange RTB marketplace for video tells us so (we cu...

Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private exchanges into their buying efforts.  According to Mike, private exchanges benefit premium publishers by:*Acting as another sales channel rather than replacing their direct sales team*Providing full control...

SpotXchange President and CEO Michael Shehan is seen via the camera on his computer between the company’s website and an example of a video advertisementSpotXchange gets a bit of local media coverage as the Denver Busine...

In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what the next biggest trends are for the industry. The growth of online video advertising can be attributed to an unlikely source - traditional media. By speaking the same language and giving brand advertisers the ability to reuse creative online, TV planners and buyers have been able to successfully convince brand advertisers to transfer their ...

SpotXchange shared our industry expertise with AccuStream as they compiled the "Video Value Chain 2012: CDN, Integrated Video Platforms Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments"report, which was recently released.Check out the release here....

As an expert in the video ad industry, our UK Managing Director, Andrew Moore, shares his insights on how the buying strategy of advertisers will change dramatically this year as new trends are quickly adopted.  Andrew predicts that programmatic buying will continue to grow exponentially, private marketplaces will go mainstream and there will be more of a focus on audience led targeting.Take a peek on ...

Christophor Rick turns to Mike Shehan and other influential industry leaders again, for their predictions on major trends and drivers in the online video ad industry for 2012.  As the leader in RTB for video, SpotXchange feels that RTB will continue to grow exponentially and really explode this year as more advertisers, agencies, trading desks, DSPs and ...

In a recent MediaPost article, Mike Shehan of SpotXchange shares a few reasons why real-time bidding (RTB) for video will really take off and explode this year.  Here's just a preview of what you will find in the article: *Publisher RTB phobia fading*Big buyers' mindset and...

Christophor Rick from ReelSEO takes a look at how 2011 shook out for the video ad industry and polled industry leaders, including our very own CEO, Mike Shehan, on what was expected and a surprise, and what trends will continue in 2012.  For SpotXchange, we saw enormous growth in programmatic buying with more than 100% month-over-month growth over the past quarter for our real-time bidding (...

For those concerned about brand safety in online advertising, check this out…We just found out that SpotXchange ranked 2nd among rich media and video ad networks in a recent online advertising industry trust index compiled by a leading media verification company.Over a 6-month period, the media verification company measured us alongside 150 ad networks on our ability to ensure every video ad campaign was ...

In a recent M&M article, SpotXchange's UK Managing Director, Andrew Moore, explains the benefits of real-time bidding (RTB) and private exchanges.  Publishers should capitalize on the shift of advertisers using programmatic buying and enjoy increased revenue while still maintaining control over inventory and floor pricing.Read more of th...

Jeremy Straight of SpotXchange shares a few insights from SpotXchange’s auction-based video marketplace with Andy Plesser of Beet.TV.   Jeremy discusses how fast RTB is growing in video and how that growth impacts online publishers.  As a leader in RTB for video, SpotXchange has 100% of its inventory RTB-enabled and is delivering 5 billion impres...

Jeremy Straight, our VP of Business Development, was at VideoSchmooze this week in NYC and took a few notes during discussions about current challenges in online video and how 2012 might roll out.  Take a look.A few online video leaders shared their insights:*Scale is issue with premium pubs. Most premium pubs are completely selling out of inventory. *Standards and formats are an issue with advertisers, this needs to be resolved so advertisers fee...

As the popularity of social gaming continues to grow, SpotXchange can use the social gaming community as a global marketplace to offer high-quality online video advertisements to gamers all over the world. Social gaming is the perfect medium for connecting with adults in a real-time bidding environment to offer automated optimization, advanced targeting tools and flexible pricing models. The vast popularity of social gaming among adults, namel...

By teaming up with Innovid, our video advertisers are empowered to more effectively reach their target audiences through interactive video ads.  Giving users the option to interact with ads enhances brand engagement, purchase intent and conversion rates. Check out the full article by Christophor Rick here....