And served more video ads than YouTube in June 2010 according to comScore’s Video Metrix 2.0 report.
Click here for Ad Age article: http://adage.com/digital/article?article_id=144968
Click here for MediaPost article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132087
The SpotXchange UK team making some waves with clients like Kellogg’s – http://bit.ly/d0DKtt.
Way to go, team!
SpotXchange continued its climb towards the top of Video Metrix when comScore released its March 2010 rankings. SpotXchange ranked as the 2nd largest video ad network in terms of Actual Reach with 36M uniques reached. SpotXchange’s potential reach was 69M.
Click here to read comScore release.
InformationWeek also covered SpotXchange’s rank in this article.
The SpotXchange Sales and Bus Dev teams will descend upon the digiday: VIDEO UPFRONT conference in NYC on April 12th. SpotXchange is sponsoring the conference. In addition, Bryon Evje, SpotXchange’s EVP of Sales and Business Development, is presenting on the top of Cost-Per-Completed Views business model, and then speaks later in the day on a panel that focuses on the topic of scale.
http://www.digidayvideoupfront.com/NYC_Agenda/
3:45pm: Spotlight Presentation: Maximizing Your Cost-Per-Completed View for Video Buys
Presenter: Bryon Evje, EVP, Sales & Business Development, SpotXchange
5:45pm: A Matter of Scale: For all the hype about online video content and related advertising, a significant shift will be needed to give online video the broad reach that brand marketers rely on. Reach is what helps attract TV-like ad dollars to online ad platforms — especially video. So does it pay for content creators to try working with a network like Brightcove? Is “getting on Hulu” the ultimate goal, or should syndication to other players like TV.com, or even hybrid platforms like ESPN 360 be part of the goal?
Moderator: Jon Heller, Co-founder, Co-CEO, FreeWheel
Speakers:
Alex Blum, CEO, KickApps
Bryon Evje, EVP, Sales & Business Development, SpotXchange
Toby Gabriner, President, adap.tv
SpotXchange was ranked as the 2nd largest video ad network and the 9th largest video property on the Internet by reaching over 34M unique US visitors in January 2010. http://bit.ly/8Xx2Q2
Zach Rogers from ClickZ wrote a nice piece about video ad retargeting. Go here to read the article on ClickZ: http://bit.ly/acRa6H
Will Richmond from VideoNuze published a terrific article on SpotXchange’s retargeting service. To read and comment on the article, go here: http://bit.ly/apRBgP
And if you are interested in the broadband video space, we’d encourage you to sign up for Will’s daily newsletter, which is a great source of information.
Retargeting Offering from SpotXchange Released Out of Beta
WESTMINSTER, CO (February 11, 2010) – SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.
SpotXchange’s video ad retargeting, the first such service to be released by a video ad network, enables advertisers to target consumers who have previously expressed interest in a specific product or service by visiting various pages on the advertiser’s website.
“Arguably, there is no more effective way to utilize video advertising than retargeting prospective customers with powerful video ads,” said SpotXchange CEO Michael Shehan. “Advertisers invest a great deal of money in search, social media, PR, TV, radio and other forms of outreach to drive consumers to their websites. Video ad retargeting allows advertisers to continue an emotional and active dialogue with interested consumers, and convert more prospects into customers.”
The beta program produced staggering results for many of the SpotXchange clients that took advantage of the service. Success was measured in a variety of ways, including conversions and click through rate. Video ad retargeting campaigns converted 400% – 1000% better than other forms of targeting, such as contextual and run of network. The most successful retargeting campaigns were in the travel, entertainment and quick-service restaurant verticals. Click here to download SpotXchange’s Quick-Service Restaurant Retargeting Case Study.
“SpotXchange’s video ad retargeting service allows us to continue to talk to consumers who have already identified themselves as interested in Colorado by visiting Colorado.com, but have yet to sign up for the e-newsletter, the seasonal promotion or vacation guide,” said Jill Groebl of MMG, Colorado Tourism’s agency. “Video ad retargeting is a great complement to our standard placements on SpotXchange.”
In tandem with video ad retargeting, SpotXchange as of today will also make available its detargeting service, which allows advertisers to discontinue serving ads to consumers who have already purchased the advertisers’ product or service, which will result in improved campaign efficiency.
SpotXchange was ranked as the fourth largest video ad network according comScore’s December 2009 Video Metrix stats. To see comScore’s public release, go here:
US Online Video Market Continues as Americans Watch 33 Billion Videos in December – comScore
SpotXchange’s Bryon Evje, EVP of Sales & Bus Dev, wrote an article for MediaPost’s Video Insider about what Vast 2.0 means for the video ad industry. Check it out – http://bit.ly/bWlcdq
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