DMNews: Booyah starts auction network for video ads
Monday, November 27th, 2006DMNews, Cara Wood, November 27, 2006
Digital marketing and technology company Booyah Networks launched an online video ad serving platform called the SpotXchange in beta at the end of September to try to bring more accountability and efficiency to pre-roll, post-roll and mid-roll video ad serving.The auction platform helps publishers monetize online video and user-generated [...]
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