iMedia Connection, VIDEO: IN FOCUS, By Adam Shahbaz, July 25, 2007
Industry insight
The 30-second spot is not only alive and kicking but preferable, and users respond to them even better when they run as pre-rolls. This may seem counter-intuitive to current wisdom, but that’s what the Online Publishers Association study, “Frames of Reference,” suggests.
The OPA effort represents [...]
MediaPost, Online Media Daily, News Brief, Monday, Jul 16, 2007 6:01 AM ET
VISIBLE WORLD TODAY PLANS TO announce that it will work with SpotXchange to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data. Visible World said it now has more than 200 advertisers using its system of [...]
Deal Enables Advertisers and Agencies to Dynamically Customize Web Video Ads for Specific Audiences, Occasions and Locations
New York-JULY 16, 2007-Visible World, the leading video advertising technology and services company, today announced that it will work with SpotXchange, the Internet’s first self-service exchange for online video ads, to enable advertisers and agencies to customize online video [...]
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