MediaPost: Visible World To Use SpotXchange For Targeted Video Ads

MediaPost, Online Media Daily, News Brief, Monday, Jul 16, 2007 6:01 AM ET

VISIBLE WORLD TODAY PLANS TO announce that it will work with SpotXchange to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data. Visible World said it now has more than 200 advertisers using its system of targeting and versioning for video advertising. SpotXchange’s Internet platform is a self-service exchange for online video ads.

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