Archive for September, 2007

Mike Shehan, CEO of SpotXchange – Speaking at OMMA East

Wednesday, September 19th, 2007

I’ll be speaking on a panel at OMMA on Tuesday afternoon in NY. The title of the panel is Does Today’s Online Video CPM Discussion Make Sense?
Adam Gerber, BrightCove’s former front man, is moderating the panel. Other participants include Matt Wasserlauf, CEO of Broadband Enterprises, Simon Assaad, Co-CEO of Heavy.com and David Cohen, [...]

OMMA East – September 24 – 25 – Hilton NY

Wednesday, September 19th, 2007

SpotXchange is exhibiting at the OMMA East show on September 24 – 25, 2007. It’s located at the Hilton New York. SpotXchange’s booth number is #114. Come by and visit our booth. Just walk in the expo hall entrance, take an immediate left, and we’re the 7th booth down on the [...]

DiCaprio's 11th Hour Message Hits the Web With Specialized Video Widget

Wednesday, September 12th, 2007

A Viral Video Tool Kit Explores the Issues and Offers Solutions
MARIN, CA–September 12, 2007 – guerilla PR, Inc. (www.guerillapr.com) and PopRule (www.poprule.com) have partnered with SpotXchange (www.spotxchange.com) and Zango (www.zango.com) to create a new model for cause-related online advertising and marketing. The video player, currently being used to promote Leonardo DiCaprio’s The 11th Hour film, [...]

Announcing the Launch of the SpotXchange blog!

Tuesday, September 11th, 2007

Welcome to SpotXchange’s Blog. Get an inside look at the online video ad industry and our company.

MediaPost: Making Online Video Advertising Sellable

Tuesday, September 4th, 2007

MediaPost, Onilne Video Insider, by Michael Shehan, Tuesday, Sep 4, 2007 2:15 PM ET
Madison Avenue has received many calls to action on innovating online video advertising. Heck, I have even gotten caught up in blaming ad execs for the slow adoption. But, I am starting to wonder, is the delay really on them? Or could [...]