Local advertisers, be sure to check out our Local Video Ads page on the SpotXchange blog. We’ll update that page routinely with the latest local stats from the SpotXchange network.
Local advertising on SpotXchange is perfect for restaurants, banks, auto dealers, and just about any business that needs to get the word out to [...]
Be sure to stop by SpotXchange’s booth at the Digital Hollywood conference this coming October 29th at the Renaissance Hotel in Hollywood.
Also, on Thursday at 11:05am, be sure to attend the panel: Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile. Our own Paul Bowlin, SpotXchange’s Sales Director based in NY, will be sharing [...]
SpotXchange President and CEO Michael Shehan sat down with former CNN President of Sales and Marketing Larry Goodman to discuss the online video ad space.
Michael Shehan: Why do you think traditional media buyers are moving slower than anticipated to online video ad buys?
Larry Goodman: There are three primary reasons. First, the creative community has not [...]
Remember that Saturday Night Live skit with Ross Perot (played by Dana Carvey) and his running mate, Admiral Stockdale (played by Phil Hartman)? Phil kept repeating “gridlock” when describing the federal government. Well, he might as well have been describing New York during Advertising Week 2007. OMMA and the IAB held their conferences at the [...]
Online video advertising presents a variety of new opportunities for marketers. For the most part, these opportunities are obvious-additional reach, enhanced brand/consumer interaction, and more. To be sure, a number of best practice methods have surfaced and some are more obvious than others. So, let’s first review some of the more obvious best practices, and [...]
MediaPost, Online Video Insider, Posted October 2nd, 2007 by Michael Shehan
Sponsored search is arguably the most revolutionary and successful ad medium. And it just might represent how future media budgets are managed across other segments such as television, radio, and of course, online video advertising. Granted, sponsored search is mostly about direct response, not [...]
SpotXchange has recently enabled third-party ad serving support to Atlas In-Stream Video advertisers. Third-party ad serving (wherein a publisher’s ad query is fulfilled by a third-party ad service, rather than by a primary or in-house ad service) is old hat in the banner advertising space, but more difficult to coordinate in video advertising due to [...]
ADWEEK, Oct 1, 2007, Wendy Melillo
WASHINGTON Using marketing to form a network where citizens can participate in issues they care about is the concept behind the effort to promote Leonardo DiCaprio’s The 11th-Hour documentary about the environment.
The campaign combines advertising technology with social causes in a way that is designed to motivate parties to take [...]
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