The Casual Games Association released its 2007 report on the casual games industry this week. According to the release:
- Casual games are a $2.25 billion a year industry.
- The casual game market is growing at 20% a year.
- Over 200 million people play casual games each month over the Internet.
- Men make up 48.3% of [...]
As video advertising on the Web heats up SpotXchange President and CEO Michael Shehan talks to former Kelsey Group Analyst Greg Sterling about how local advertisers can leverage the channel.
Michael Shehan: Analysts are saying that local video ads should generate $5B per year by 2011 from the projected $371M in 2007. That would be going [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
The WGA writer strike ended its first week with no signs of concession, leaving marketers wondering: How will this affect television viewing habits and their primary medium for reaching the masses?
In a Reuters article published Nov. 11, “Writers strike could mean big changes in advertising,” Lisa Herdman, vice president of network programming at RPA said, [...]
With all the talk last Friday about the Google-MySpace partnership and the fate of Facebook’s ad program, I want to comment on an online ad platform that is not only underused by current media plans, but also under realized in terms of effectiveness, streaming video.
At SpotXchange (http://www.spotxchange.com ), we work with a variety [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
What: Michael Shehan, president and CEO of SpotXchange, the first online video advertising platform to allow advertisers to leverage the power of broadcast advertising on the Web will present at OMMA Video in Hollywood on November 14, 2007.
Shehan and fellow panelists will present, “Paying for Performance” a discussion about how performance is reviewed and measured [...]
“The End of Advertising as We Know It” is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile, at Digital Hollywood on Thursday. [...]
Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can be employed around broadband video postings/advertising.
Media-Screen Managing Director Josh Crandall set the tone by showing his company’s research on U.S.broadband audiences. The Netpop [...]
OMMA Magazine, by Steve Smith, November 2007 issue
The quest continues for hit shows and star power and the audience to sustain them
Have we seen this episode before? The Digital Entertainment Network in 1999? Warner Bros. “Entertaindom” portal of 2000? Last year’s underwhelming “Gold Rush?” series on AOL?
Recent history is littered with failed attempts to [...]
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