TV Week, January 31, 2008 4:30 PM, By Daisy Whitney
Online video ad network SpotXchange said it received its first round of angel funding.
The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager, Janus Worldwide Fund; Tim Hudner, former chief [...]
iMedia Connection, January 23, 2008, By Julie Ruvolo
Article Excerpt
Put sales people to work for you
Most sales folks in the digital space would be ecstatic to get clear direction from an agency. Instead what they see is a lot of bizarre inconsistency. One agency says a salesperson’s service is not of significance until it hits [...]
MediaPost’s Online Video Insider, Posted January 22nd, 2008 by Justin Ehly
I recently flipped through an issue of Time magazine and noticed that pharmaceutical companies not only push their latest sleep aids, cholesterol suppressors and erectile dysfunction meds, but they also compete for market share amongst themselves.
The issue I looked at had ads for Actonel, [...]
What is the word in the ad world? This month SpotXchange CEO Mike Shehan talks to Crispin Porter + Bogusky’s Chief Creative Officer Alex Bogusky about the growth of his company and the past and future of marketing.
Michael Shehan: How did Crispin Porter + Bogusky grow so large, so quickly?
Alex Bogusky: I don’t think it [...]
ClickZ ran an interesting article on the “state of online video ads” from the vantage point of ad serving firms like Atlas and DoubleClick. While SpotXchange is much more than an ad serving firm-we are, in fact, a full service video network that provides a marketplace for dynamically matching advertisers with available publisher inventory, in [...]
We’ve been getting questions from readers on basic education of the online video advertising space. SpotXchange Insight is a perfect forum to answer those questions.
What is the difference between an overlay ad unit and an in stream ad unit?
Overlay-A rich media banner ad that appears at the bottom of the video player, over the video [...]
MediaPost Online Video Insider Newsletter, by Michael Shehan, Tuesday, Jan 8, 2008 2:15 PM ET
Once again, SpotXchange CEO Michael Shehan talks to Denuo Group, Publicis’ Senior Vice President Tim Hanlon.
The first article explored the state of the emerging space, reviewing adoption issues and what is coming up for the new medium to hit its [...]
The recently released “The end of advertising as we know it” executive brief written by IBM’s Global Business Services addresses the current paradigm shift that is taking place within the advertising industry. With television audience erosion, fragmentation and measurement shortcomings the advertising executives in the study recognize that consumers are in control of how they [...]
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