[youtube=http://www.youtube.com/watch?v=n2Mfovgov9s]
Provided by SpotXchange Publisher Big Think.
Nina DiSesa, the chairman of McCann Erickson, New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard’s Priceless campaign.
For more from this interview please go to Big Think, http://www.bigthink.com/user/nina-disesa.
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You can watch on TVU networks on your Windows PC over a broadband Internet connection. This service is dedicated to bringing you TV that you can’t get from [...]
What: SpotXchange representatives will be available at thePlatform Partner Pavilion The NAB Show during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.
When: April 14-17, 2008
Where: NAB, Las Vegas Convention Center, thePlatform Partner Pavilion, South Hall Upper, SU01326
Who: Contact Mike Shehan, mike@spotxchange.com, to set up a meeting.
Press Contact: Valerie Quintanilla, Valerie@spotxchange.com, [...]
What: SpotXchange representatives will be available at booth 6354 in the exhibit hall at ad:tech San Francisco during show hours. SpotXchange demonstrations and interviews can be arranged prior to the event.
When: April 15-16, 2008
Where: ad:tech San Francisco, Booth # 6354, Moscone Center
Who: Contact Bryan Blood, bblood@spotxchange.com, or Mark Reynolds, mark@spotxchange.com, to set up a meeting.
Press Contact: Valerie [...]
Online Media Daily, News Brief, Wednesday, Mar 26, 2008 7:01 AM ET
WEB VIDEO ADVERTISING NETWORK SPOTXCHANGE on Tuesday announced a video ad-serving partnership with online video hot spot Big Think.
Launched in January, Big Think houses hundreds of hours of video interviews with such notables as journalist Jim Lehrer, British magnate and chairman of Virgin Atlantic [...]
‘YouTube for intellectuals’ offers advertiser-friendly user-generated-type content
WESTMINSTER, CO March 26, 2008 – Today leading online video advertising network SpotXchange announced a video ad serving partnership with online video hot spot Big Think.
“We’re thrilled to introduce Big Think to our advertisers. The site lives up to its name with high-quality, original and engaging content,” said SpotXchange [...]
MediaPost Online Media Daily, News Brief, Wednesday, Mar 19, 2008 7:00 AM ET
WEB VIDEO AD NETWORK YUME has struck a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers.
Publishers using Adaptive Campaign Engine–a new capability of the YuMe ad management system designed to help publishers match each video ad [...]
paidContent.org, By David Kaplan – Tue 18 Mar 2008 07:22 PM PST
YuMe teams with SpotXchange: Online video aggregator YuMe has agreed to serve ads from SpotXchange on behalf of publishers in YuMe’s network. SpotXchange runs an online auction for video ads.
Link to article
Written on March 18th 2008 Author by Editor
ADOTAS – YuMe, an online video ad network, announced a partnership today with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) – a new capability of the YuMe ad management system which helps publishers match each [...]
March 18, 2008, 10:20 a.m. By Daisy Whitney
Online video advertising network YuMe has formed a partnership with SpotXChange, an online marketplace for ads.
Under the deal, YuMe’s clients gain access to the advertisers and agencies buying video ads in the SpotXChange marketplace, the companies said. Also, media buyers who use SpotXChange will have access to YuMe’s [...]
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