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TVWeek: YuMe, SpotXChange Link Up
March 18, 2008, 10:20 a.m. By Daisy Whitney
Online video advertising network
YuMe has formed a partnership with SpotXChange, an online marketplace for ads.
Under the deal, YuMe's clients gain access to the
advertisers
and
agencies
buying video ads in the SpotXChange marketplace, the companies said. Also, media buyers who use SpotXChange will have access to YuMe's audience of 46 million unique viewers.
SpotXchange is a service that lets online video
publishers
to auction off video ads. YuMe matches video content with targeted ads.
Link to article
By On March 18, 2008
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