Archive for April, 2008
Wednesday, April 30th, 2008
BlogTalkRadio, the leading social radio network, enables anyone to produce a live, original Internet talk radio show on virtually any topic. This worldwide platform has empowered thousands of citizen broadcasters to create and share their original content and opinions with more than 2.6 million listeners. 2008 “Webware 100″ Audio Category Award Winner.
CareerTours is an Internet-based recruiting resource [...]
Categories: About SpotXchange, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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Wednesday, April 30th, 2008
Collegiate Images, LLC is the centralized rights agency managing the distribution of copyrighted media and programming. CI has exclusive partnership with over 150 collegiate copyright holders enabling CI to monetize original and pre-produced programming on multiple platforms. CI partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude [...]
Categories: Newsletter - SpotXchange Insight, SpotX for Media Buyers
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Wednesday, April 30th, 2008
Interested in learning more about online video advertising?
From the fundamentals to more advanced topics, SpotXchange is designing educational Webinars on how to effectively utilize online video advertising.
For more information please contact Valerie Quintanilla, Valerie@spotxchange.com.
Categories: Newsletter - SpotXchange Insight
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Wednesday, April 30th, 2008
Start: 9/4/07
End: 9/30/07
Campaign Goal: To reach a business to business finance and insurance audience.
Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 30 [...]
Categories: About SpotXchange, Case Study, Newsletter - SpotXchange Insight, SpotX for Media Buyers
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Tuesday, April 29th, 2008
MediaPost Online Video Insider, Posted April 29th, 2008 by Torrey Newman-Larson
Direct response in online video advertising is fast becoming a reality. Whether advertisers are looking to generate sales, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a nascent [...]
Categories: About SpotXchange, Industry Articles, Media Coverage, SpotX Bylined
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Wednesday, April 23rd, 2008
VP of sales and client services manager join the team
WESTMINSTER, CO April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.
Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail [...]
Categories: Industry Articles, Media Coverage, Press Releases
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Wednesday, April 16th, 2008
WESTMINSTER, CO, April 16, 2008, Ken Liebeskind — The popularity of running video ads on casual gaming sites is accelerating, with ad networks championing them. “The click through rates are better than in-stream advertising and you can target down to the demographics,” said Michael Shehan, CEO of SpotXchange, the ad network that is running video [...]
Categories: About SpotXchange, Industry Articles, Media Coverage
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Wednesday, April 16th, 2008
VideoNuze, Tuesday, April 15, 2008, 10:41 AM ET
As evidence of the market’s bullishness on ad-supported video, video-focused ad networks continue to flourish. I recently spoke to CEO/co-founders of two of the larger ones, SpotXchange and YuMe to learn more about their respective differentiators.
SpotXchange CEO Mike Shehan explains that his company has focused on building a [...]
Categories: About SpotXchange, Industry Articles, Media Coverage
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Tuesday, April 15th, 2008
LAS VEGAS, NV — (MARKET WIRE) — 04/14/08 — NAB SHOW — GluTV (www.glutv.com), a new online video service offering premium Indian television, music videos and Bollywood movies, today announced that its website, currently in beta, is being powered by three industry-leading infrastructure providers — Akamai, the leader in powering rich media, dynamic transactions and [...]
Categories: Industry Articles, Press Releases
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Thursday, April 10th, 2008
SpotXchange builds impressive list of casual gaming partners
WESTMINSTER, CO April 10, 2008 – Leading online video advertising network SpotXchange announced a list of top casual gaming sites who are making their InGame video ad inventory available to advertisers in the SpotXchange marketplace. This portfolio of partners includes NeoEdge Networks, eGames.com, Slingo.com, NetWinner’s AdverGame Network, Moola.com, [...]
Categories: About SpotXchange, Industry Articles, Press Releases
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