SpotXchange's Blog

Flight Dates: December 2007
Creative:
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Client Objectives
For the DVD release of Nanny Diaries, the client wanted to target a female audience, ages 18 to 35. The objective was to promote the DVD release by driving traffic to the client’s Web site where consumers could experience more of the movie and find out where they could buy the [...]

The IAB’s inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, “Teach me now, teach me how.” Attendees learned about the growing importance of exchanges and ad networks at panels and sponsor-presented breakout sessions.
The best explanation on [...]