SpotXchange's Blog

Voting just opened for the Second Annual Streaming Media Readers’ Choice Awards <http://www.streamingmedia.com/readerschoice/>. Last year SpotXchange proudly took top honors in the online video advertising platform category <http://www.streamingmedia.com/article.asp?id=9730&page=4&c=31>.
This year we are excited to be nominated for two categories,
Video Advertising Platform
Video Advertising Network
SpotXchange has accomplished a lot in just one year. We can honestly say we’re [...]

The good news here is that the SpotXchange network isn’t soley dependent on the overlay ad unit. We can do overlays, but also do in-stream with companion banners.
Forecast: In-Stream Ads and Video Banners to Dwarf Overlays
By Zachary Rodgers, The ClickZ Network, Jul 23, 2008
Articles | Contact Zachary | Subscribe to Newsletters | RSS Feeds
Video overlay ads of [...]

AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]