WESTMINSTER, CO August 20, 2008 Online video advertising network SpotXchange has joined the Casual Games Association.
“Given the overwhelming success our video advertisers have experienced with casual gaming ad inventory, we felt SpotXchange would benefit from being involved in the industry’s leading organization,” said Michael Shehan, CEO/President of SpotXchange. “Our participation will allow us to increase [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
This week I took part in a panel with fellow Internet video execs at the RBC Conference. Everyone on the panel was in agreement that brand advertisers want to sponsor “safe content”–professionally produced content that runs on reputable sites. Having said that, I don’t think that is YouTube’s only solution–there are other monetization models currently in the market such as display ads and [...]
Great checklist! SpotX has you covered on all points!
MediaPost Online Video Insider Posted August 5th, 2008 by Tod Sacerdoti
Having served over 3 billion video ads in the last couple of years, we have learned a few things about the business. Whether you are buying video ads from a portal, publisher with multiple sites or a [...]
Digital Dealmakers
August 3, 2008
Mike Shehan, CEO of SpotXchange
The player: Mike Shehan, CEO of SpotXchange
The play: SpotXchange is an online video advertising network that brokers deals for ads against online video content. Ads can be pre-rolls, overlays, banners and pre-game ads in which a video advertisement plays before a casual game starts. SpotXchange is the sister [...]
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