Archive for October, 2008

MediaPost: Are All Politics Local? How About, All Politics Are Personal?

Wednesday, October 22nd, 2008

MediaPost Online VideoInsider, Posted October 22nd, 2008 by Michael Shehan
With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels are available to reach them, but what channel is going to be the most effective for candidates in terms of getting votes? Traditionally, television gets most [...]

MediaPost: Adap.tv, SpotXchange Partner To Extend Ad Unit Offerings

Tuesday, October 14th, 2008

by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET
A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.
Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. [...]

Adap.tv, SpotXchange Partner to Bring Publishers More Online Video Ads

Tuesday, October 14th, 2008

Overlay and pre-roll units will extend ad unit offerings
WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.
“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with [...]

SpotXchange is Top Online Video Ad Platform for Streaming Media's Readers' Choice Awards

Tuesday, October 7th, 2008

Four thousand industry voters make SpotXchange the winner for the second year in a row
Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.
“We are honored [...]