What is performance-based video advertising?
As you’ve seen from our newly relaunched site, SpotXchange has a new logo, a new tag line, and new messaging. We are all about performance. We’ve always been about performance, but now we’re making sure our brand reaffirms our mission to our advertisers and publishers.
You might be asking, what is performance-based video advertising? To us, it means several things. First and foremost, it means our advertisers should always see a measurable return on their advertising investment. While that means generating sales and leads for many customers; for many others, it means measuring and optimizing spend against other metrics such as clicks, % of how much of their video ad is viewed, brand awareness, purchase intent, coupon downloads, interactions and the list goes on.
To achieve measurable returns, SpotXchange has always had a focus on empowering advertisers to eliminate as much waste from campaigns as possible, while enabling them to optimize campaigns in real-time as performance data is revealed and analyzed. SpotXchange offers a number of unique capabilities that enable us and our customers to focus on performance:
- Exchange-based Marketplace – Exchanges are one of the most efficient ways to buy and sell anything. SpotXchange’s exchange-based marketplace allows publishers to set their asking price, and allows advertisers to easily purchase ultra-targeted inventory at the price that works for them.
- 25/7 Rule – SpotXchange only charges advertisers when 25% of the video or 7 seconds is viewed by the consumer.
- Real-time Optimization – Like sponsored search platforms, SpotXchange tools enable real-time changes to campaigns based on performance metrics.
- Full Client Services Free of Charge & 24/7 Self-Service Tools – SpotXchange will provide a dedicated client services team to manage advertisers’ campaigns at no charge. Additionally, clients can access their campaigns any time to manage campaigns and check real-time reports through SpotXchange’s self-service advertiser tools.
- Fully Transparent Marketplace – SpotXchange is the only video ad network that allows you to target specific publishers within the marketplace. Advertisers know exactly where their ads play and how many times their ads played on those publishers when targeting specific publishers.
- Advanced Targeting – Advertisers can also target across the SpotXchange network using a variety of highly advanced targeting technologies including behavioral, retargeting, de-targeting, geo-targeting, contextual, frequency capping, and day parting.
- Frequency Cap Management – Advertisers can set how many times they would like to show their ad to a specific consumer in any given period of time.
- No Ad Serving Fees - SpotXchange will serve advertisers’ video ads and banners for absolutely nothing.
- Third Party Ad Server Compatibility – SpotXchange can also serve video ads from any third party ad platforms such as DoubleClick and Atlas.
- Flexible Terms – CPM, CPC & CPA – A dynamic exchange-based marketplace gives SpotXchange the flexibility to accommodate any business model for advertisers. Those that perform best will get the most traffic, and those that do not will receive less traffic.
- No Spending Limits – Purchase as much as or as little inventory as you want. There are no spending minimums on SpotXchange. Try it out and expand campaigns as they perform.
- No 24 Hour Out Clauses – We actually call it our 24 Second out clause. Log into the tools, select the campaign, and deactivate the target that is not working for you.
- Direct Integration with All Publishers – SpotXchange is directly integrated with all of our publishers. We rarely ‘rep’ a campaign. This means we have control over every aspect of your campaign, which allows us to provide services like real-time optimization.
- Free Video Ad Creation Services - Securing appropriate video ad creative can be challenging for even TV advertisers. As such, SpotXchange will provide free video ad creation services to advertisers. Just send us all of your other creative like logos, banners, scripts, and other creative assets. SpotXchange will create a video ad complete with professional voiceover at no additional cost.
- Proprietary & Patent-Pending Ad Technology – Unlike many display and video ad networks, SpotXchange operates on own proprietary and patent-pending technology. Many ad networks use Atlas, DoubleClick or have a seat on the Right Media Exchange. Not SpotXchange. We own and control all of the technology. This allows us to drive our own product planning based on our customers’ needs. We aren’t dependent upon others to dictate what we can and cannot offer to our advertisers.
Click here to learn more about what it means to advertise on SpotXchange.
SpotXchange publishers benefit from a competitive marketplace as well. By combining a competitive auction-based marketplace with powerful video ads, advanced targeting and real-time ad calls, publishers can maximize the value of their unsold inventory. Click here to learn more about the benefits of becoming a SpotXchange publisher.
Over the past two years, we’ve run hundreds of campaigns for large multinational brands, to small local businesses. In so many instances, our customers told us that SpotXchange performed the best for them. We’ve sold tens of thousands of pizzas, subscribed thousands of people to satellite TV services, engaged tens of millions of housewives to interact with CPG ads, sent hundreds of thousands of young males to DVD release web sites, and the list goes on. If you are planning a video ad campaign, no matter how big or small, you should contact a SpotXchange sales rep (sales@spotxchange.com) to see for yourself how your video ad campaigns can really perform.
Mike Shehan, CEO
SpotXchange
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