Online Ads Give Brands A Bigger Sales Boost Than TV, comScore Study Says
Wednesday, August 26th, 2009Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc. on behalf of DunnHumby USA, a marketing agency for consumer goods manufacturers and retailers.
ComScore monitored the online behavior of 200,000 members of its consumer panel, all of whom belong to [...]
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