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Online Ads Give Brands A Bigger Sales Boost Than TV, comScore Study Says
Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc. on behalf of DunnHumby USA, a marketing agency for consumer goods manufacturers and retailers.
ComScore monitored the online behavior of 200,000 members of its consumer panel, all of whom belong to supermarket loyalty programs, to determine how online marketing affected their purchasing.
Read the rest of the article here:
http://www.internetretailer.com/dailyNews.asp?id=31550
By Mike Shehan On August 26, 2009
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