Archive for December, 2009

VideoNuze – SpotXchange to Partner with Quantcast for Demographic Targeting and GRP Pricing

Monday, December 14th, 2009

Will Richmond from VideoNuze wrote an article on SpotXchange’s recently announced partnership with Quantcast.
Click here to read article from Will:  VideoNuze article about SpotXchange’s new targeting and reporting capabilities.

SpotXchange Releases Audience-Targeting Video Ad Service

Monday, December 14th, 2009

Audience profiling available across thousands of sites, enabling GRP model
WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the [...]

Booyah Networks finds silver lining to recessions

Friday, December 4th, 2009

The Denver Business Journal published an article today about SpotXchange’s sister company, Booyah Networks.  As the article discusses, Booyah Networks was started by Mike Shehan and Steve Swoboda in the century’s first recession using nothing but proceeds from a sold house, a second mortgage and a sold Lamborghini.  Out of that, Booyah was able to [...]