AdvertiserPublisherClick to Login
SpotXchange

SpotXchange Announces Results from Video Ad Retargeting Service

Retargeting Offering from SpotXchange Released Out of Beta

WESTMINSTER, CO (February 11, 2010) - SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.

SpotXchange's video ad retargeting, the first such service to be released by a ad network, enables advertisers to target consumers who have previously expressed interest in a specific product or service by visiting various pages on the advertiser's website.

"Arguably, there is no more effective way to utilize video advertising than retargeting prospective customers with powerful video ads,"said SpotXchange CEO Michael Shehan. "Advertisers invest a great deal of money in search, social media, PR, TV, radio and other forms of outreach to drive consumers to their websites. Video ad retargeting allows advertisers to continue an emotional and active dialogue with interested consumers, and convert more prospects into customers."

The beta program produced staggering results for many of the SpotXchange clients that took advantage of the service. Success was measured in a variety of ways, including conversions and click through rate. Video ad retargeting campaigns converted 400% - 1000% better than other forms of targeting, such as contextual and run of network. The most successful retargeting campaigns were in the travel, entertainment and quick-service restaurant verticals. Click here to download SpotXchange's Quick-Service Restaurant Retargeting Case Study.

"SpotXchange'svideo ad retargeting service allows us to continue to talk to consumers who have already identified themselves as interested in Colorado by visiting Colorado.com, but have yet to sign up for the e-newsletter, the seasonal promotion or vacation guide,"said Jill Groebl of MMG, Colorado Tourism's agency. "Video ad retargeting is a great complement to our standard placements on SpotXchange."

In tandem with video ad retargeting, SpotXchange as of today will also make available its detargeting service, which allows advertisers to discontinue serving ads to consumers who have already purchased the advertisers' product or service, which will result in improved campaign efficiency.
By Mike Shehan On February 11, 2010
SpotXchange - Video Advertising Marketplace Denver - (HQ) - New York - London - Sydney - Chicago - Atlanta - Los Angeles - San Francisco
© 2012 SpotXchange, Inc. | 303.345.6650