SpotXchange's Blog

The SpotXchange Sales and Bus Dev teams will descend upon the digiday: VIDEO UPFRONT conference in NYC on April 12th.  SpotXchange is sponsoring the conference.  In addition, Bryon Evje, SpotXchange’s EVP of Sales and Business Development, is presenting on the top of Cost-Per-Completed Views business model, and then speaks later in the day on a panel that focuses on the topic of scale.

http://www.digidayvideoupfront.com/NYC_Agenda/

3:45pm: Spotlight Presentation: Maximizing Your Cost-Per-Completed View for Video Buys

Presenter: Bryon Evje, EVP, Sales & Business Development, SpotXchange

5:45pm: A Matter of Scale: For all the hype about online video content and related advertising, a significant shift will be needed to give online video the broad reach that brand marketers rely on. Reach is what helps attract TV-like ad dollars to online ad platforms — especially video. So does it pay for content creators to try working with a network like Brightcove? Is “getting on Hulu” the ultimate goal, or should syndication to other players like TV.com, or even hybrid platforms like ESPN 360 be part of the goal?

Moderator: Jon Heller, Co-founder, Co-CEO, FreeWheel

Speakers:

Alex Blum, CEO, KickApps

Bryon Evje, EVP, Sales & Business Development, SpotXchange

Toby Gabriner, President, adap.tv

This entry was posted on Monday, April 12th, 2010 at 11:59 am and is filed under Events, Industry Articles. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.