Introducing Otto™ by SpotXchange

• Advertisersachieve better performance metrics since campaigns are automatically directed toward the most responsive audiences. For example, Otto will guide a video ad campaign to target audiences where click-through rates are highest for the campaign. Using Otto helps maximize video ad dollars and make a campaign more effectively meet video ad campaign objectives.

• Publishersare automatically rewarded with higher CPMs for content and audiences that respond and perform. They therefore have the incentive to continue to provide the best traffic possible.