AdExchanger: SpotXchange CEO, Shehan, Weighs in on Industry Reaction: Google Buys Invite Media - One Year Later

"Despite initial protests that the Invite acquisition by Google would bring unbalanced favor to Google's other display-centric products (Doubleclick's Ad Exchange and its DFA serving platform), the feedback we've heard in the market has been largely positive. By all accounts, Google has left Invite alone, allowing it to operate outside of its massive ecosystem and function as a standalone DSP. The human resources that Google has invested in Invite would seem to indicate that the health of the exchange segment will continue to be strengthened - as long as Google keeps the playing field level on the supply side."

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