SpotXchange First to Serve Behaviorally Targeted Video Ads with Consumer Privacy "Ad Choices"Icon

DENVER - September 29, 2011 - SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it is the first company to actively incorporate directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use of their data regarding their Internet viewing for online behavioral advertising (OBA).

Read what Mike Griffiths, our VP of Data Analytics and co-founder of Network Advertising Initiative (NAI), says about our industry leadership here.