SpotXchange Reignites Engagement Debate

By Bryon Evje, EVP of Sales and Business Development of SpotXchange - Digiday Daily

Digiday originally published SpotXchange's first article on cost per engagement, in which he questioned the claim that some video ad networks have made, that they can guarantee engagement on a select site list (and guarantee premium too).

SpotXchange maintains that you can't sell what you can't guarantee. Meaning that you cannot limit, in a material way, the number of sites that participate in a given video ad campaign, guarantee delivery AND run a profitable business.

Engagement in video works. That's clear. But it does because of effective targeting, transparency and optimization. SpotXchange has been offering engagement pricing for more than two years and we have seen impressive results for our advertisers. So we know that cost per engagement in video works and performs. We just want to explain to our clients how they'll benefit most from using the cost per engagement pricing model. That's what we hope this article does.

Read our second Digiday byline here.