Our Real-Time Bidding solution, SpotMarket, helped us secure a finalist position for the 2011 Digiday Video Awards Best Buying and Selling Platform. We have led the industry in RTB adoption for video advertising since launching SpotMarket RTBTM last year, and have provided demand-side platform partners such as Turn, TubeMogul, LiveRail, AdoTube, Brainient and MaxPoint Interactive, access to premium in-stream video inventory reaching more than 110 million monthly unique users in more than 20 countries. As demand for RTB has grown in the past few months, SpotXchange has seen a 12x increase in RTB bid requests, and continues to integrate new RTBpartners each month, making it arguably the largest RTB marketplace for video today. SpotMarket RTB helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream video ad inventory made available through SpotXchange's auction-based marketplace. Brand and direct response advertisers engaged with SpotXchange RTBpartners can leverage audience targeting (and re-targeting), full transparency, data analytics, automated optimization, global frequency capping and other benefits that RTB now brings to online video advertising. While prices vary with real-time bidding, greater RTB volume means more competition, which means more competitive pricing. See our finalist status here. Scroll down until you reach Best Buying and Selling Platform category. |
