New Media Age: Video ad exchange SpotXchange appoints C4's Callaghan

SpotXchange capitalizes on increasing demand for exchange-led video buying and growth of short-form video ad inventory in the UK by hiring former Channel 4's Nick Callaghan as Director of Sales.

Nick will focus on the untapped short-form video inventory and plans to also help simplify the understanding of real-time bidding (RTB) and its' benefits to video advertising.

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