Spotlight Blog

According to Christophor Rick, we "really crushed it"  this month with our comScore Video Metrix ranking by adding around 250 million ad views.  Whoop whoop!Check out the entertaining article here....

SpotXchange joined other industry leaders in the Big Apple during Internet Week at OMMA Video.  Our Northeast Director of Sales, Marissa Roy, shares her key takeaways from the event:*  Video is gaining more traction in the digital ad space and it is no longer about how much of digital budgets will be video, but how much video        budget will be digital*  Three keys to online ...

Data from the "Online Video RTB Primed For Dramatic Growth"study we commissioned Forrester Consulting to conduct was used in a recent eMarketer article on the growth of video RTB around the world.  It is predicted that video RTB spending will increase from $387MM this year to $667MM in 2013. Download the free study here to find out the factors contributing to this ex...

With live programming from Major League Baseball under way, and the looming 2012 London Olympics almost upon us—all events will be broadcast live, NBC promises us—online video is starting to look more like TV with live, network-quality broadcasts with preset commercial breaks.This will enable more TV ad dollars to come online, or so the thinking goes.However, the corollary that may be lost on many media executives on both the demand and supply sides is that video ads tha...

Leaders from the video advertising industry have banded together to develop new industry standards called the IAB Video Suite, a set of technical specifications and protocols for in-stream video ad formats that allow compliant ads to seamlessly play across multiple compliant publisher sites.   These standards contain new features and ...

SpotXchange can help you make money off your website content and maximize the value of your inventory on the most competitive and largest video ad marketplaces in the world.  We make it easy for our publishers to sell their premium and unsold inventory through our auction-based exchange while maintaining control over their inventory availability and pricing. The ideal online ad exchange provides every buyer and seller the tools and controls they ne...

Private Ad Exchanges give publishers the ability to directly sell inventory to a select group of advertisers, agency trading desks, DSPs and ad networks, while maintaining control over inventory availability and pricing.  Publishers set minimum CPM floors, and approved advertisers access this unsold ad inventory usin...

Read a great opinion piece from our board member, Bernard Gershon, on how consumers are already paying small fees for the convenience to do things quicker in life, so why not give them this choice online and allow them the option to skip video ads?  This will lead to a more meaningful dialogue between advertisers and consumers, and publishers can earn more by not playing video ads and provide consumers a...

Real-time bidding (RTB) for video is one of the hottest areas in the digital ad business and it’s expected to explode in 2012. SpotXchange’s RTB for video solution allows advertisers to bid on an impression-by-impression...

Watch our VP of Operations, Erik Swain, speak LIVE at Digiday Video Upfront NY about the ins and outs of video RTB and SkipIt at 12:30pm MTN / 2:30pm EST today (April 16).See the livestream now....

I’m very excited and honored that The Denver Post identified SpotXchange as one of the Denver/Boulder area’s best places to work! The survey results revealed that we are committed to our employees, are headed in the right direc...

DENVER – April 16, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced The Denver Post identified the company as one of the metro area’s top workplaces in their annual survey of best places to work. The survey results revealed that SpotXchange’s commitment to its employees, consistent open communication and office culture make the online video advertising one of the best places to wor...

Read an insightful article from Daisy Whitney on how online video advertising is evolving and becoming closer to TV advertising as the Interactive Advertising Bureau (IAB) announces its new video ad suite that supports skippable video ads.  The IAB's announcement further validates our new video ad skipping service, SkipIt, as a solution that addresses a known industry problem of consumers demanding choice online.From the article: Skippable ads are all the rage, and now the ...

In an opinion piece on SkipIt, Dax Hamman shares how our new service helps publishers fix the current broken ad model and adds value to all parties in the ad ecosystem - consumers, publishers and advertisers.  According to Dax, SkipIt will need to overcome a couple hurdles, but in the end, SkipIt has the potential to positively impact other areas of online adve...

Read an in-depth article that explains SkipIt, free skips and engagement, and how our business model is different than TrueView and Solve Media's models.From ADOTAS:  One of the more head-turning releases demoed on the floor of this week’s ad:tech conference in San Francisco was ad network SpotXchange‘s SkipIt...

Want a quick rundown of how SkipIt works?  Click here to check out Patrick Smith's version in the new weekly blog feature, "The Week in Adtech."And view our short video on YouTube to learn more.Ready to sign up for SkipIt?  Then just click ...

SpotXchange and our new service, SkipIt, are mentioned in BizReport as a new offering that could help video marketers justify their ROI.  And this couldn't have come at a better time as trends in the video advertising space are reported next month.From the article: ...a new offering from SpotXchange is set up to allow viewers to skip ads - for a price. Here's how the SkipIt offering works: a viewer clicks to watch content on a ...

Read more media coverage on SkipIt, our newly launched service that gives consumers control of their online video experience for the first time.From SiliconAngle:  SpotXchange, Inc., the global marketplace of video ad inventory, unveiled SkipIt – a new service that allows consumers to control their online video ad experience by providing them the option of skipping online video ads when they want to.  ...

In a recent article about our new SkipIt service, Vincent Flood puts online advertising in perspective and reminds users that professional online content can only remain free as long as there's a business model that works for all parties in the ecosystem - consumers, publishers and advertisers.  Vincent believes that SkipIt will help audiences make this connection, therefore providing value to the online...

Our European Managing Director, Andrew Moore, shares his perspective on how SkipIt will positively impact the European video ad market.From the article:  European publishers recognise that delivering a good consumer experience is key to growing audiences and that users will actively abandon sites where there is too much video advertising. This was recognised by Forrester back in 2008 when they showed that 17% of European consumers...