Beet.TV: RTB Driving Higher CPMs for Premium Publishers in its Video Ad Exchange

Jeremy Straight of SpotXchange shares a few insights from SpotXchange's auction-based video marketplace with Andy Plesser of Beet.TV. Jeremy discusses how fast RTB is growing in video and how that growth impacts online publishers. As a leader in RTB for video, SpotXchange has 100% of its inventory RTB-enabled and is delivering 5 billion impressions each month . Each week SpotXchange is seeing more demand from advertisers competing for publisher video inventory, which is driving higher CPMs than were previously possible in an exchange environment.

Find out how premium publishers are starting to enjoy the scale and efficiencies that RTB and SpotXchange can offer, without the loss of control over pricing and quality.

Watch the video interview here.