For those concerned about brand safety in online advertising, check this out! We just found out that SpotXchange ranked 2nd among rich media and video ad networks in a recent online advertising industry trust index compiled by a leading media verification company. Over a 6-month period, the media verification company measured us alongside 150 ad networks on our ability to ensure every video ad campaign was placed next to safe, appropriate content. Specifically, this index used a robust set of data analysis tools to analyze online advertising campaign activity across more than 150 billion advertiser campaign impressions. According to the trust report, SpotXchange had an overall non-compliance rate of 6% as compared to the rest of the video sector, which had a much higher average non-compliance rate of 18.67%. That means we're good at ensuring video ads run where the advertiser intends them to run. Non-compliance takes place when an ad runs where it isn't suppose to -- on an advertiser's blacklisted site, outside of their geographic target and/or next to non-approved content/sites. Being ranked second in this ad index demonstrates SpotXchange's commitment to running clients ads on targeted, brand-safe sites. And, as the volume of measured campaigns went up, our non-compliance rate went down. Theoretically as more and more campaigns started using verification technology our non-compliance rate should naturally go up, but ours didn't. Boom! (As our head of Brand Safety here likes to say. Often). We love studies like this because they provide insight for advertisers, agencies, publishers into ad campaign compliance and brand safety among advertising networks and platforms. To learn how you can manage your brands safely, give us a shout! Check out the other brand safety measures we take by downloading our Brand Safety solution sheet and visiting our IAB certification page. | 
