MediaPost: 5 Reasons RTB In Online Video Explodes in 2012

In a recent MediaPost article, Mike Shehan of SpotXchange shares a few reasons why real-time bidding (RTB) for video will really take off and explode this year. Here's just a preview of what you will find in the article:

*PublisherRTB phobia fading

*Big buyers' mindset and RTB infrastructure in place

*Industry standardization decreases innovation costs

*RTB delivers accuracy and peace of mind

*Better metrics resonate with advertisers

Read the full article on MediaPost.