Christophor Rick turns to Mike Shehan and other influential industry leaders again, for their predictions on major trends and drivers in the online video ad industry for 2012. As the leader in RTB for video, SpotXchange feels that RTB will continue to grow exponentially and really explode this year as more advertisers, agencies, trading desks, DSPs and publishers realize the efficiencies and scale that can be gained. We also predict that private exchanges in video will become more mainstream in the US toward the middle of 2012. Click here to take a peek at what the others predicted for 2012. |
