As an expert in the video ad industry, our UK Managing Director, Andrew Moore, shares his insights on how the buying strategy of advertisers will change dramatically this year as new trends are quickly adopted. Andrew predicts that programmatic buying will continue to grow exponentially, private marketplaces will go mainstream and there will be more of a focus on audience led targeting. Take a peek on videoadnews.com to see why Andrew predicts these trends for 2012. |
