In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what the next biggest trends are for the industry. The growth of online video advertising can be attributed to an unlikely source - traditional media. By speaking the same language and giving brand advertisers the ability to reuse creative online, TV planners and buyers have been able to successfully convince brand advertisers to transfer their budgets from TV to online, resulting in online video advertising's first revolution. According to Andrew, we are beginning to see the start of the second online video revolution as the ability to use data to reach key audiences at scale emerges. This will ultimately lead to online rating systems as a trading metric, just like advertisers use in TV. Read more of the insightful article on themediabriefing.com. | 
