A recent eMarketer article explains the importance of targeting and that advertisers and agencies should focus more on audience targeting rather than conceptual targeting when planning their next digital ad campaign. In online video, audience targeting is an efficient way to eliminate waste and precisely reach desired audiences. There are a lot of ways advertisers can target audiences watching online video: geotargating, retargeting and detargeting, demographic, behavior, and targeting on specific sites or custom channels. SpotXchange is one of the only companies to offer advertisers keyword targeting and another layer of demo targeting with U.S. Census Data. How can targeting improve your online advertising performance? One of our advertisers in the insurance industry used keyword targeting to generate significant brand awareness. Our client's online video ad campaign attained a stellar click-through rate of 2.86%, which is more than double the industry average of about 1.00%. Every targeting arrow in the SpotXchange quiver has helped our advertising clients achieve similar results. Learn more here or contact us to talk through the targeting options that could help your next video ad campaign. | 
