ExchangeWire: Online Video - To Bid Or Not To Bid?

In a thought piece article, our Asia-Pacific Managing Director, Vicki Lyon, explains why real-time bidding (RTB) benefits advertisers and publishers equally, and how RTB is beginning to revolutionize the video ad industry.

Vicki urges publishers to take the lead now and capitalize on this shift to programmatic buying.

Read the entire article on ExchangeWire APAC.