BizReport: New Offerings Could Help Video ROI Just in Time for May Sweeps

SpotXchange and our new service, SkipIt, are mentioned in BizReport as a new offering that could help video marketers justify their ROI.  And this couldn't have come at a better time as trends in the video advertising space are reported next month.

From the article: ...a new offering from SpotXchange is set up to allow viewers to skip ads - for a price. Here's how the SkipIt offering works: a viewer clicks to watch content on a publisher's site. They then choose to either watch the ad, to 'pay' to skip it or to use any free skips they've earned. The publisher is paid a skip fee, based on a negotiated rate from SpotXchange, and the advertiser is credited by the publisher for skipped impressions. Read more...