MediaPost VidBlog: Online Video Business to Marketers - Skip All Our Ads!

Read an insightful article from Daisy Whitney on how online video advertising is evolving and becoming closer to TV advertising as the Interactive Advertising Bureau (IAB) announces its new video ad suite that supports skippable video ads.  The IAB's announcement further validates our new video ad skipping service, SkipIt, as a solution that addresses a known industry problem of consumers demanding choice online.

From the article: Skippable ads are all the rage, and now the Interactive Advertising Bureau is jumping on the bandwagon.  The standards body has codified online video ad-skipping, which might seem counterintuitive to a group that wants to promote advertising on the Web. But, on closer inspection, supporting skippability may be a good thing.  Read more here.