AdAge Digital: Are Online Video Ads Wasting Your Time?

Consumers don't like being forced to do things, but that's what we're doing in video

Read a great opinion piece from our board member, Bernard Gershon, on how consumers are already paying small fees for the convenience to do things quicker in life, so why not give them this choice online and allow them the option to skip video ads?  This will lead to a more meaningful dialogue between advertisers and consumers, and publishers can earn more by not playing video ads and provide consumers a better user-experience.

From AdAge:  Benjamin Franklin once said, "Lost time is never found again."And that couldn't be truer as time has never been more valuable. In an increasingly digital world – as we move from one site, app and connected device to another – time is of the essence, even in 15 and 30-second bites.  Continue...

Check out our solution - SkipIt - we understand that time is valuable, even if it's in small doses.