SpotXchange can help you make money off your website content and maximize the value of your inventory on the most competitive and largest video ad marketplaces in the world. We make it easy for our publishers to sell their premium and unsold inventory through our auction-based exchange while maintaining control over their inventory availability and pricing. The ideal online ad exchange provides every buyer and seller the tools and controls they need to efficiently and effectively reduce risk and maximize return on every impression.
Finding the best video ad exchange is crucial. According to a survey by Forrester Research, Inc., “72% of online advertising professionals who are not already using an ad exchange indicated that they intend to soon. Nearly half of the ad networks surveyed expect to partner with an online exchange this year.”
Exchanges do not always equal cheap traffic. This year, SpotXchange expects that exchanges will be used for premium inventory, not just unsold or remnant, with the adoption of RTB and the ability for agency trading desks to pay top dollar for high performing, premium inventory.
Premium publishers have also used SpotXchange as a tool to complement their sales strategy. Outside of ad networks, few publishers have the audience data needed to justify the cost of a targeting platform, the sales team and tools needed to compete in the secondary marketplace. By joining forces, publishers with similar goals can take back the control and sell remnant inventory.
SpotXchange has locations in the U.S., Europe and Asia; please contact us today to learn more about why SpotXchange is the best choice to maximize your ROI.
Read more about our premium publisher offerings here