eMarketer: Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory

Interest in RTB-based video ad inventory on the rise worldwide

Data from the "Online Video RTB Primed For Dramatic Growth"study we commissioned Forrester Consulting to conduct was used in a recent eMarketer article on the growth of video RTB around the world.  It is predicted that video RTB spending will increase from $387MM this year to $667MM in 2013. Download the free study here to find out the factors contributing to this explosive growth!

From eMarketker: Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory.  Continue...