Key Learnings From OMMA Video

SpotXchange joined other industry leaders in the Big Apple during Internet Week at OMMA Video.  Our Northeast Director of Sales, Marissa Roy, shares her key takeaways from the event:

*  Video is gaining more traction in the digital ad space and it is no longer about how much of digital budgets will be video, but how much video        budget will be digital
*  Three keys to online video success are scale, engagement and customization
*  Video becomes a strategy and not a line item when it is customized to audiences
*  Successful media planning brings together all platforms and accumulates an audience
*  We must show the effectiveness of online video advertising in order to tap into TV budgets and get further into display, search and other               digital budgets
*  Determining a viewable GRP and impressions will be very important in the future
*  Real-time bidding (RTB) and a digital GRP are predicted to be the biggest trends for 2013

SpotXchange is the largest global video ad marketplace and we're the leader in video RTB.  Contact us today to get ahead of the curve in this exploding industry.