Ask Forrester’s Michael Greene
So the topic of real-time bidding (RTB) in video tends to spark a bit of conversation. Perhaps it will be the next topic you can’t talk about at a bar! All kidding aside, video RTB is the real-deal and if you don’t believe us, believe Forrester Consulting analyst Michael Greene.
We’re teaming with Forrester on Thursday, June 14th at 1pm EST to talk about those factors that are making the RTB market grow at significant rates. In fact, did you know…
…in 2011, US online video RTB spending accounted for $190 million, in 2012 Forrester predicts RTB spending will increase to $387 million and by 2013, RTB spending will increase to $667 million – which represents a 251% increase since 2011?
Want more? Come check out the webinar by registering here:
Here are a few other things we’ll be addressing:
* Best practices from both the supply and demand side of video RTB
* How quickly video RTB is scaling
* How publishers are receiving higher CPMs for their inventory
* Real-world snapshots of video RTB successes
We’re really excited about this webinar and Michael is one of the best in our business. Come join us!