BostInno: Programmatic Buying in Video: A Trend That’s Here to Stay

Thanks for the shout out!  Our partners, DataXu, referenced data from the Forrester study we commissioned, "Online Video RTB Primed For Dramatic Growth,"in their insightful article on why the trend of buying video ads via real-time bidding (RTB) is not going away.  According to Denise, the industry as a whole needs to band together to educate buyers and sellers on the power of programmatic buying, and the value it brings to both advertisers and publishers.

As the leaders in video RTB, SpotXchange recently conducted a webinar to educate the market on best practices, efficiencies and growth for video RTB.  Click here to watch the webinar, and quickly get up to speed on this exploding market.