Huff Post Canada: Do Online Video Ads Need to be a Necessary Evil?

In an opinion piece, Dax Hamman, weighs in on whether consumers, when given the opportunity, will pay or earn free skips so they can skip video ads and get to their content quicker.

From the article:  "So what if there was a way for us to choose whether we wanted to view these ads that still allowed advertisers and publishers to get paid? Imagine a paid or earned skip model for consumers where we could skip the online video ads of our choice for a small, pay-as-you-go fee. Would you pay? What if you could earn skips by simply engaging with a brand online by liking a company on Facebook, tweeting about them, or downloading a coupon -- would you be tempted then?"  More here.

Visit the SkipIt website to learn more about skipping video ads and get your free skips today!