iMedia Connection: What You Need to Know About Online Video RTB

Read an insightful article from our founder and CEO, Mike Shehan, on the exploding video real-time bidding (RTB) market and what's behind the growth.

From the article:  "The surge is primarily due to the success RTB achieved already in display. Those using programmatic buying for display advertising have been among the early adopters of RTB in video. Their familiarity with the technology and audience-based buying has lowered barriers to entry, which will allow online video RTB to grow faster than its display counterpart."  Continue...