SpotXchange has done it again for ensuring complete brand protection in our marketplace!
For the second time in a row, we ranked 2nd among rich media and video ad networks and exchanges in the latest online advertising industry trust index compiled by a leading media verification company.
Over the last six months of 2011, the media verification company measured us alongside 150 ad networks on our ability to ensure every video ad campaign was placed next to safe, appropriate content. Specifically, this index used a robust set of data analysis tools to analyze online advertising campaign activity across more than 200 billionadvertiser campaign impressions from July 1 – December 31, 2011.
According to the trust report, SpotXchange had an overall non-compliance rate of 2.8% as compared to the rest of the video sector, which had a much higher average non-compliance rate of 21.6%. We improved significantly over the second half of 2011 as our previous non-compliance rate was 6%, while the rest of the video sector was at an 18.67% non-compliance rate.
As some of you may know, non-compliance takes place when an ad runs where it isn't suppose to -- on an advertiser's blacklisted site, outside of their geographic target and/or next to non-approved content/sites. Being ranked second in this latest ad index report just shows our continued commitment to ensuring our clients' video ads run on intended and targeted, brand-safe sites within our marketplace.
And just like before, as the volume of measured campaigns went up, our non-compliance rate went down. Theoretically as more and more campaigns started using verification technology our non-compliance rate should naturally go up, but ours didn't. Yep, that's right. We rocked it!
We love studies like this because they provide insight for advertisers, agencies, publishers into ad campaign compliance and brand safety among advertising networks and platforms. To learn how you can manage your brands safely, give us a shout!
Download our solution sheet here to learn more about our other efforts that help ensure complete brand protection within our marketplace.