Spotlight Blog

SpotXchange's partner, TubeMogul, issued a press release this morning in an exclusive with AdWeek discussing their development of a new capability called Open Video View (Open VV).Open VV's purpose is to increase transparency by allowing publishers to identify what portion of a digital video advertisement is viewed, and for how long. It is an offering that will be open to any publisher who wants to test and improve...

If you follow the data, it's no secret that video real-time bidding (RTB) is the driving factor of the digital video advertising industry today. RTB is expected to grow at twice the rate of the industry as a whole, reaching $4.6 billion in spending in 2014, according to SpotXchange's recent Forrester Consulting Study "...

Hats off to SpotXchange's dynamic duo!CEO & co-founder Mike Shehan and COO/CFO & co-founder Steve Swoboda have been hand selected by an independent panel of judges as finalists in the 2013 Ernst & Young Entrepreneur of the Year award. Mike and Steve are among just 24 other entrepreneurs up for the award in the Mountain Desert R...

Buying and selling digital video programmatically has continued to be a hot topic in the online video advertising world, but has it killed the manual I/O as we know it? That’s what we aim to discuss in our upcoming webinar with Forrester, taking place Thursday, June 13 at 1 PM EST.Forrester Research analyst David Cooperstein will join SpotXchange to talk about the explosive growth of programmatic and real time ...

Allein Moore of Ad Asia caught up with SpotXchange's Country Director (Australia) Matt Von der Muhll for a VIP interview about the rapid adoption of digital video advertising in the Asia Pacific region.Von der Muhll states, "I think where the industry is heading is that the advertisers and the agencies that represent the advertiser dollars are starting to really understand...

In light of Bloomberg's recent report that some video advertising startups are set for IPOs, Adotas caught up with some key industry players to find out what they think about the report.SpotXchange CEO Mike Shehan told Mike Daly of Adotas that, "The news of potential IPOs within the online video advertising industry is f...

News Limited and Facebook recently announced their decision to launch autoplay video ad units.  This is very interesting considering Australian advertisers have been vocal ab...

As the demand for digital video advertising continues to soar, advertisers and publishers are still questioning what the best model is.For now, as ClickZ mentions, the answer is real-time bidding (RTB), which is an auction-based ...

Demand for digital video advertising is growing rapidly, putting video advertising platforms like SpotXchange against big name companies like Google, says Bloomberg in the Tech section of their website today.The article mentions: 'The local online video market will more than triple to $5 billion by 2017,' a quote from Rick Ducey, analyst at BIA/Kelsey, and that the online video market will triple by 2017....

Business Insider recognizes the key role SpotXchange plays in the adtech market this morning in the Tech section of their website.The article highlights SpotXchange's influence and innovation particularly in the video real-time bidding (RTB) industry, as well as the impact the Denver/Boulder areas of Colorado are having on the advertising world as a whole.Rea...

SpotXchange RTB partner, The Trade Desk, Inc., announced in a press release the addition of video advertising buying and reporting capabilities to its platform as more audiences move online, and SpotXchange is listed as a major integrated video ad exchange that will help drive the success of its new video offering.We are thrilled to be an integral part of The Trade Desk's latest initiative, and look forward to helping our partner effectively deliver results for its video advertising ...

A recent article from UK publication, The Media Briefing, provides a comprehensive overview of the latest Forrester report, "RTB Powers the Rapid Growth of Online Video"  commissioned by SpotXchange, and focuses on how publishers that are reluctant to sell their video inventory through RTB may be negatively impacted in the near future.While demand for premium video inventory outstrips supply, and premium publishers are still able to earn significant revenue without participating in ...

Video Ad News (VAN) featured Mike Shehan's video interview with Bloomberg TV on its site recently, highlighting that TV budgets are moving online and programmatic buying is aiding in this shift.From the article: "...TV budgets are shifting online as TV buyers are supplementing their TV buys with video with programmatic buys as more quality inventory becomes available."Watch the full video interview with ...

In online video advertising, think of a Deal ID (identifier) as a way to bridge the gap between a manual insertion order (IO) and the automated Real-Time Bidding (RTB) process.   A Deal ID is the automated equivalent of a specific insertion order that outlines unique deal terms between a publisher and an ...

Still trying to figure out how real-time bidding (RTB) works? Check out this Media Buzz article where you'll find out all you need to know about RTB benefits, logistics and future predictions.Media Buzz highlights the findings in SpotXchange's commissioned Forrester Report "RTB Powers The Growth Of Online Video"in order to emphasize the importance of digital video advert...

SpotXchange's Survival Guide to the Digital Video Landscape was featured today in Media Buzz's Asia E-Marketing section, highlighting the suggested best practices and tips for both buyers and sellers of digital video advertising.According to the Media Buzz article and the Survival Guide, both sides of th...

We are excited and honored to announce that The Denver Post has named SpotXchange as one of the Denver metro area's Top Workplaces of 2013! This is the second year in the row that SpotXchange has won this award, and we couldn't more pleased.This award is a reflection of SpotXchange's commitment to enriching the lives of its employees by providing a culture that allows for open communication and welcomes creativity an...

MediaPost's RTM Daily covered SpotXchange's recent press release on our expansive growth and explosive momentum in their newsletter this morning.SpotXchange announced 69% revenue growth in 2012, attributing the numbers mainly to increased success with real-time bidding and programmatic selling/buying.From the article and press release : "The company (SpotXchange) reported that their RTB platofmr gene...

DENVER – April 17, 2013 – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced an exceptional 2012 for the company as it delivered record-breaking revenue and ad impression growth.  SpotXchange’s success and revenue growth of 69 percent in 2012 was due in part to the company’s leadership in programmatic selling of online video advertising, expanded strategic partnerships and intern...

eMarketer included the release of "RTB Powers The Rapid Growth Of Online Video", a Forrester Consulting Thought Leadership Paper commissioned by SpotXchange, in their newsletter today.From the article: "Advertisers and publishers have been quick to join the real-time bidding...